SPORT Marketing Service

 We are the marketing partner of eminent Czech athletes. We co-create successful sports stories and strengthen the "athlete brand" and its media image in a desirable direction.

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We are creating the marketing value of an athlete with suitable tools.

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We are increasing the attractiveness of the athlete to the fans, the media, the general public, and potential business partners.

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 We are connecting business partners and athletes, thus creating stable and strong partnerships.

we co-create successful sports stories

Head partners

The head partner for the sports part is Patrik Elias. Marketing and communication activities are covered by Tomas Pochop, the owner of the agency Bohemia Public Relation.

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Patrik Elias


Czech former professional hockey forward in the Czech national team and NHL (New Jersey Devils). The most productive player, leader in points, goals, and assists in Playoff history in the NHL. Stanley Cup winner in the years of 2000 and 2003. The second best player in Canadian NHL scoring among Czech players with more than 1,000 points. Winner of the Golden Hockey Stick poll for the best Czech hockey player in 2009 and 2012.

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Tomas Pochop


Tomas is an owner of the successful marketing company BPR  for 26 years. Participated in and organized several major sports events in the Czech Republic and abroad. He was a member of numerous organizing committees across sports activities.

BPR marketing agency

Sports team

We represent successful athletes from the field of football, hockey, tennis, golf, auto-moto sports or snowboarding.

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Tomáš Souček


 Czech professional football defender for Premier League club West Ham United and the Czech Republic national team.

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Vítek Vaněček


Czech ice hockey goalkeeper who plays for an American club New Jersey Devils in the most prestigious hockey league in the NHL since the season of 2022/2023. Before that, he played for Washington Capitals for three years.

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Vladimír Coufal


  Czech professional football defender for Premier League club West Ham United and the Czech Republic national team.

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Marco Zakouřil


Five-time drifting champion of the Czech Republic. Races at the world level: IDC- International Drift Cup and DMEC Drift Masters European Champions. Driver for the Geos Drift Team.

where there are fans, there is an athlete's brand

 Our services 

We know ways and tools to manage the athlete's brand and achieve new sources of income. We aim to build a strong relationship and trust between the athlete, the fans, and the general public. We are looking for iconic business partnerships.

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Iconic connection with Coca-Cola

Patrik Eliáš has become an ambassador for the advertising campaign of Coca-Cola, the sponsor of the 2019 World Cup of Hockey in Slovakia.

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Exceptional life, exceptional bike

Patrik Eliáš's life story is unique, so Trek decided to create an equally unique bike for him.

How was it created?

 Athletes become heroes, role models and symbols of today's success.
They influence the general public with their sports performance, talent, personality and moral values.

Consultations & Marketing strategies

 We are aware of the uniqueness of each athlete. Per his needs, current situation, and potential, we will design a tailor-made marketing strategy. Through the systematic work, we complete and move the athlete's brand toward defined goals.

PR & Crisis communication

As part of PR activities, we build relationships between athletes, the media, fans, and the general public, not only in the case of sports success but also in the case of crisis communication. We work with experienced journalists and PR specialists.

Social media

 The brand of an athlete is created by the relationship with the fans. What comes to mind when they hear his name, and what associations they have with him? We create quality content on athletes' social networks. We aim to influence the athlete's brand desirably.

Sports, event, creatives  

Years of experience in the field of event and relationship management combined with creative processing make each of our events an original. We do not do events for events. We always know the purpose and have a well-defined goal for the event.

Business partnership

We are looking for iconic connections where the athlete's brand blends with the communication of the business partner, and both parties feel win-win. We will recommend how to get the best out of the partnership.


We are the personal assistant of every athlete on our team. We provide legal and tax assistance, complete coverage for the relocation of athletes, facility management, and travel services around the world.


We connect athletes with business partners. We build stable and strong partnerships. Write us, call us or make an appointment.

Company headquaters

 BPR - Bohemia Public Relation s.r.o.
Pod nuselskými schody 1721/3, 120 00 Praha 2
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Tomáš Pochop

+420 602 411 369 

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